Author: 20/20&U Blog Admin Created: 8/23/2007
2020&U
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4/23/2012 Get Ready for Google Glasses
Posted by 20/20&U Blog Admin    • Comments (17)
Google caused a stir when it announced recently that it is developing electronic eyewear that would give wearers an augmented reality (AR) experience.
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2/7/2012 Online Refraction: For Better or Worse?
Posted by 20/20&U Blog Admin    • Comments (82)
Self-administered, online refraction is a thorny subject, but that’s exactly why we’re tackling it this month...
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10/20/2011 Luxury Liner Notes
Posted by 20/20&U Blog Admin    • Comments (13)
Near ad nauseam most who know me know I’m addicted to magazines. Sure, I’ll always be on the hunt for a sharp suit.
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9/27/2011 Let’s See Your Drivers License
Posted by 20/20&U Blog Admin    • Comments (20)
Vision care professionals in New York State will be interested in this announcement from the Department of Motor Vehicles...
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7/19/2011 Value Goes Beyond Dollars
Posted by 20/20&U Blog Admin    • Comments (4)
I don’t know about you, but I’m getting tired of the consumer press periodically bashing our industry for supposedly charging too much for eyewear. So it was with trepidation that I read an article called “Eyes on the Price,” in the July 4 issue of Time magazine...
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4/16/2011 No Experience Necessary, But Knowledge is Required
Posted by 20/20&U Blog Admin    • Comments (10)
As we were wrapping up Barry Santini’s excellent cover story about high performance sun lenses for golfers, I picked up the phone and called Barry to review some last minute details...
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3/23/2011 A New Bill of Rights
Posted by 20/20&U Blog Admin    • Comments (31)
My take is there are roughly 25 frame reps across the country who truly earn their money. I can do without the rest of them.
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12/17/2010 Playing the Referral Game
Posted by 20/20&U Blog Admin    • Comments (6)
If you offer quality products, great service and fair prices, patients will come. Although this durable formula alone is no guarantee of success, successful practitioners know it’s a prerequisite for attracting patients and maintaining their loyalty. Yet the method for establishing and cultivating a relationship with other eyecare professionals, particularly those who can serve as a potential source of referrals, is anything but clear cut.

As one 20/20 reader, a veteran optician ...
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11/16/2010 Reducing the ‘Effects’ of Polarization
Posted by 20/20&U Blog Admin    • Comments (9)
News flash: The optical industry has become polarized.
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9/22/2010 Easing up on Marketing-ese
Posted by 20/20&U Blog Admin    • Comments (7)
What follows is a terrific observation from L&T’s Andy Karp regarding the position of “marketing” especially as it relates to products being introduced in the optical arena. There are some terrific points made here and it relates directly to the concerns of 20/20 readers in assessing and understanding new products in both the lens AND frame categories.
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